Player accounts can belong to multiple guilds in Guild Wars 2, the system is an interesting concept as you can switch between guilds. This changes your guild chat, and for that point in time you are a representative of that guild, or you can choose to turn off the guild and be guild-less for a period of time. So if for example you have some friends in a role playing guild and enjoy the occasional RP you can do that, and if you are a fan of PvP you can switch to your hard core PvP focused guild and represent them in the battlefield, etc.
This is a very controversial topic for some, and until people start using it and see where the chips fall it will probably feel alien to many players. One thing Guild Wars 2 does to encourage guild stability and incentive against flip-flopping are influence points, this is much like the guild level system in WoW & Warhammer Online where you gain influence for your guild and thus earn unlockables such as more guild storage, flags that can be placed on the ground and provide an EXP boost to players in it’s radius, etc. In light of this it would be in the best interest of a Guild member to focus on one guild so they may reap the benefits of the unlocked rewards, however the choice to be flexible is always there and that is something fresh when it comes to social aspects of MMORPGs.
-GW2PVPADMIN
http://www.gw2pvpstrategy.com
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